What you receive

From market analysis to concrete accounts

Market strategy first clarifies which segments and companies are relevant. Target account research goes one step further: we define account criteria and research specific companies that fit the product, market and sales objective.

Depending on the project, prioritization can include production footprint, investment activity, installed technologies, export exposure, regulatory requirements, growth signals or visible procurement triggers.

Which contacts we research

The buying committee tells us which roles matter for the purchase. Depending on the offer, these may include procurement, engineering, production, operations, technical management, executive leadership, sustainability or other specialist functions.

We research concrete business contacts, their role and publicly available professional profiles or contact paths. Private contact details and unexplained bulk lists are not part of the approach.

Inbound and outbound from the same buyer logic

The same research can support both routes to lead generation. Inbound turns buyer questions, search intent and information needs into SEO, content and AI visibility. Outbound gives sales teams specific accounts and people they can approach directly.

Inbound and outbound therefore do not need to operate as separate campaign worlds. Both can use the same market evidence, buyer roles and purchase triggers.

What separates qualified contact research from an address list

A long spreadsheet of companies and names is not yet a sales strategy. What matters is whether the account fits the market, what role the person plays in the buying committee and whether there is a plausible reason to start a conversation.

We therefore document context alongside names and roles so sales teams can prioritize instead of working through a list sequentially.

Concrete example

A German machinery supplier wants to approach industrial customers in Brazil. After market and segment analysis, relevant production companies are prioritized. Within those accounts we may research engineering, operations, technical procurement and management, depending on who evaluates, specifies and approves the solution.

At the same time, the recurring technical and commercial questions of those roles can feed Portuguese landing pages, expert content and search topics. The client gains a direct outbound path while building inbound visibility in the same market.