Three documented international B2B client projects from Marcus A. Volz — with concrete scope and traceable implementation.
Website relaunch with English and Mandarin content architecture. A 44-page source package was structured so content could be mapped and published consistently across languages.
View case →Systematic internationalisation of software fields, categories and web copy. Eight documented language versions were managed within a reusable content structure.
View case →From technical product copy to the English website: recurring international communication for a professional LED solutions provider.
View case →Current research shows how VolzMarketing connects market structures, access routes, companies, buyers and digital visibility around concrete B2B questions.
Analysis of how European industrial suppliers reach projects and customers through operators, EPCs, integrators, distributors and local structures around Vaca Muerta.
View analysis →Independent research platform covering market structures, companies, energy, infrastructure, resources, agribusiness and trade across South America.
View Econosur →Analysis of how sources, classic search visibility and decision touchpoints interact when B2B buyers use search engines and AI systems in parallel.
View analysis →The projects differ in product, industry and scope. What they share is that internationalisation does not begin with translating individual pages. The first step is to determine which information matters in the target market, how it should be structured, and how terminology, product logic and contact paths fit together.
For d-log, the main task was the clear mapping of a large website relaunch. For MAGPLAN, the challenge was maintaining several language versions across software and web communication over time. For greenius, technical product information and the international website needed one consistent line. In all three cases, communication structure was at least as important as the language transfer itself.
At VolzMarketing, a case study is not just a reference statement. It shows which operational problem was solved and which parts of the approach can be transferred to other international B2B projects. That includes reliable source material, clear responsibilities, traceable language and content structures, and the question of how buyers will actually use the information.
Current projects go further by starting more explicitly with the market and the buying process. Before content is produced, relevant companies, decision roles, search and information paths, and required evidence are examined. This connects earlier internationalisation work with today’s market, buyer and visibility analysis.
For a B2B company, the key question is not whether an English, Spanish or Portuguese page exists. The question is whether that page helps a relevant buyer in the target market make a real decision. We therefore also examine which questions arise before contact, which sources create trust and which content supports both sales and visibility.
International B2B projects rarely fail because no content exists at all. More often, the missing link is between the market, the offer and the information a buyer needs to make a decision. The cases illustrate how existing material can be structured, prioritized and made useful for a specific target market.
For a new project, we therefore start by checking which information is already reliable, which content only makes sense internally and where buyers need additional evidence. This may involve technical specifications, references, delivery capability, service, local contacts or a clearer explanation of how a product fits the target market. Only then do we decide which pages, documents or content actually need to be created.
Four questions matter most: Which market is being addressed? Which companies are realistic customers or partners? Who influences supplier selection? And what information do those people need before they contact a supplier or recommend one internally? These questions shape the scope much more than the number of requested pages or languages.
They also reveal whether the main issue is structure, localization, visibility or missing market and buyer knowledge. That distinction helps avoid investing in additional content when the real bottleneck lies elsewhere.
A good result is not simply a larger website. Relevant pages have a clear job, terminology makes sense in the target market, technical and commercial evidence is easy to find, and sales and marketing work from the same information base. This creates a structure that can later be extended to additional markets or product lines without rebuilding the entire system for every new language.
Share the target market, offer and commercial question. We identify where market, buyer, content and visibility work should start.