Markets & buyers
We research target markets, suitable companies, buyer requirements and relevant contacts.
VolzMarketing
Team & Expertise for International B2B Markets
We help companies acquire international B2B customers. We combine market and buyer analysis, international visibility, lead generation and sales support. Specialists with the required skills work together according to the scope of each engagement.
Our expertise
Working together to reach international B2B customers
We combine market and buyer analysis with international visibility, lead generation and sales support. We agree the tasks and expertise required for each engagement.
Visibility & sales support
We improve international visibility, prepare business contacts and support the agreed sales activities.
Expertise
Connecting market understanding, visibility and business development
International B2B projects become complex quickly: several markets, languages, decision-makers and information paths. VolzMarketing connects these tasks so market analysis, website, content and sales support serve the same commercial objective.
Market & target customersPrioritize markets, industries, target companies and relevant decision-makers.
International visibilityImprove SEO, AI visibility and website structure for specific target markets.
Expert content & proofDevelop service pages, specialist articles, case studies and other decision-supporting proof.
Localization & business meetingsPrepare documents, presentations and teams for international markets and meetings.
Technical implementationImplement website structure, tracking, structured data and technical SEO cleanly.
Marcus A. Volz
Market Analyst / International B2B Consultant
Marcus A. Volz combines market analysis with international B2B communication. The core question is which markets, companies and decision-makers matter and what information a company needs to provide in order to be seriously considered.
He works at the intersection of research, international SEO, specialist content and business development. For South America, market analysis is deepened through Econosur.
Market & BuyersMarkets, target companies, decision-makers and buying processes.
Search & ContentSEO, specialist content, case studies and AI visibility.
South AmericaOngoing market and company monitoring through Econosur.
How we work on projects
We do not start with a preselected marketing tactic. First we clarify the business question: which market should be developed, which customers matter, and where is visibility or sales readiness missing today? From that, we build a clear work plan.
1. Understand the marketReview the market, competitors, target companies and current commercial signals.
2. Understand the decision-makersClarify who researches, evaluates, approves or internally recommends suppliers.
3. Build visibility and sales materialPrepare website, content, references, documents and direct outreach where relevant.
4. Implement and review impactExecute priorities, measure results and adjust when new evidence emerges.
Working across languages without simply translating
VolzMarketing has experience with international website, content and localization projects spanning more than 20 languages. Terminology, examples, search behavior and decision-making differ across markets. Content and documents are therefore localized for each target audience rather than translated word for word.
South America as a core regional strength
South America is the strongest regional specialization. For Argentina, Brazil, Chile, Paraguay and Uruguay, we combine B2B marketing with continuous market and company monitoring. Econosur adds research depth on companies, projects, industries, infrastructure and procurement.
What companies can expect from VolzMarketing
A clear connection between the market question and the implementation. If Brazil is a target market, for example, the task is not simply to translate the website. First it has to be clear which companies matter, who decides, what proof is expected and how those people research suppliers.
Only then do we prioritize pages, specialist content, external sources, target companies, documents or business meetings. This reduces random activity and creates clarity on what should happen next.
Our own research platform: Econosur
Econosur is our platform for market, company and industry analysis on South America. It serves both as a publication and as a practical research base for international B2B questions between South America and other markets.
Frequently asked questions
Which languages does VolzMarketing work in?
VolzMarketing has project experience across more than 20 languages, particularly in websites, content and localization. This website is available in German, English, Spanish and Portuguese; those four website languages do not limit the languages covered by client projects. The scope depends on the target market and assignment.
Which markets are the main focus?
The consulting work is international. The strongest regional specialization is South America, especially Argentina, Brazil, Chile, Paraguay and Uruguay.
What work can VolzMarketing handle?
Depending on the project: market and target-customer research, international SEO, AI visibility, specialist content, document localization, delegation preparation and technical implementation.
How is VolzMarketing different from a traditional SEO agency?
The work starts with the market, target customers and decision-makers. SEO and content are derived from that rather than treated as isolated activities.
Can a project start small?
Yes. A project can begin with one market, one specific buyer question, a website review or a single service and be expanded later.
VolzMarketing
Direct contact
For an initial assessment, the market, offer and current sales question are enough.
Want to approach an international B2B market more systematically?
Tell us about the market, your offer and the current sales question. We will identify where analysis, visibility or direct business development should start.