Marcus · Europe
Market analysis, buyer requirements, European client relations and SEO, GEO or PUMA where these support commercial objectives.
VolzMarketing
Team & Expertise for International B2B Markets
Two regional perspectives for international B2B work: European market analysis and positioning with Marcus; Latin American business development and negotiations with Ana. Responsibilities and mandates are agreed for each engagement.
Our integrated B2B programme
Two regional perspectives, one B2B objective
VolzMarketing brings together European market analysis and Latin American business development. In the joint operating model, Ana leads regional B2B outreach and the negotiation perspective in South America; Marcus handles European client development, market analysis and digital positioning. Actual responsibilities are agreed per project.
Ana · South America
Regional company assessment, B2B relationships, commercial conversations and negotiation. SEO is not part of this role.
Expertise
Connecting market understanding, visibility and business development
International B2B projects become complex quickly: several markets, languages, decision-makers and information paths. VolzMarketing connects these tasks so market analysis, website, content and sales support serve the same commercial objective.
Market & target customersPrioritise markets, industries, target companies and relevant decision-makers.
International visibilityImprove SEO, AI visibility and website structure for specific target markets.
Expert content & proofDevelop service pages, specialist articles, case studies and other decision-supporting proof.
Localization & business meetingsPrepare documents, presentations and teams for international markets and meetings.
Technical implementationImplement website structure, tracking, structured data and technical SEO cleanly.
Marcus A. Volz
Market Analyst / International B2B Consultant
Marcus A. Volz combines market analysis with international B2B communication. The core question is which markets, companies and decision-makers matter and what information a supplier needs to provide in order to be seriously considered.
He works at the intersection of research, international SEO, specialist content and business development. For South America, market analysis is deepened through Econosur.
Market & BuyersMarkets, target companies, decision-makers and buying processes.
Search & ContentSEO, specialist content, case studies and AI visibility.
South AmericaOngoing market and company monitoring through Econosur.
How we work on projects
We do not start with a preselected marketing tactic. First we clarify the business question: which market should be developed, which customers matter, and where is visibility or sales readiness missing today? From that, we build a clear work plan.
1. Understand the marketReview the market, competitors, target companies and current commercial signals.
2. Understand the decision-makersClarify who researches, evaluates, approves or internally recommends suppliers.
3. Build visibility and sales materialPrepare website, content, references, documents and direct outreach where relevant.
4. Implement and review impactExecute priorities, measure results and adjust when new evidence emerges.
Working across languages without simply translating
VolzMarketing works in German, English, Spanish and Brazilian Portuguese. But terminology, examples, search behaviour and decision logic differ by market. Content and documents are therefore localized rather than translated word for word.
South America as a core regional strength
South America is the strongest regional specialization. For Argentina, Brazil, Chile, Paraguay and Uruguay, we combine B2B marketing with continuous market and company monitoring. Econosur adds research depth on companies, projects, industries, infrastructure and procurement.
What companies can expect from VolzMarketing
A clear connection between the market question and the implementation. If Brazil is a target market, for example, the task is not simply to translate the website. First it has to be clear which companies matter, who decides, what proof is expected and how those people research suppliers.
Only then do we prioritise pages, specialist content, external sources, target companies, documents or business meetings. This reduces random activity and creates clarity on what should happen next.
Our own research platform: Econosur
Econosur is our platform for market, company and industry analysis on South America. It serves both as a publication and as a practical research base for international B2B questions between South America and other markets.
Frequently asked questions
Which languages does VolzMarketing work in?
German, English, Spanish and Brazilian Portuguese. Content and documents are localized for each target market.
Which markets are the main focus?
The consulting work is international. The strongest regional specialization is South America, especially Argentina, Brazil, Chile, Paraguay and Uruguay.
What work can VolzMarketing handle?
Depending on the project: market and target-customer research, international SEO, AI visibility, specialist content, document localization, delegation preparation and technical implementation.
How is VolzMarketing different from a traditional SEO agency?
The work starts with the market, target customers and decision-makers. SEO and content are derived from that rather than treated as isolated activities.
Can a project start small?
Yes. A project can begin with one market, one specific buyer question, a website review or a single service and be expanded later.
VolzMarketing
Direct contact
For an initial assessment, the market, offer and current sales question are enough.
Want to approach an international B2B market more systematically?
Tell us about the market, your offer and the current sales question. We will identify where analysis, visibility or direct business development should start.