We want to enter a new market.
Assess markets and buyers, prioritize suitable companies and prepare business contacts.
VolzMarketing
Services for international B2B markets
Assess market opportunities, identify industrial buyers and partners, and prepare international business conversations. Our services are available individually or as a structured B2B programme.
International B2B business development
From your target market to suitable B2B customers
Looking for customers or distributors abroad? Our three-month programme connects market and buyer research with sales arguments and practical contact preparation. We agree the product group, target market and expected outputs before starting.
One product group, one target market and an agreed scope.
What are you trying to achieve?
Choose the starting point that fits your situation. The seven services can be commissioned individually or combined.
The right buyers are not finding us.
Review search behavior, website content and visibility in search and AI systems together.
We have international meetings or need suitable materials.
Align the team, meeting objectives, language and documents with the actual business situation.
Three focused ways to get started
Start with a concrete business question. Before commissioning the work, we define the scope for your company and one selected target market.
International Market Review
Which target market fits our offer?
- Scope
- An initial assessment of one selected target market: relevant customer segments, buying roles and possible routes to market.
- Your deliverable
- A documented assessment with priorities, open questions and next steps for approaching the market.
- What we need
- Your product or service, the intended target market and the decision you want to prepare.
B2B Target Account Research
Which companies and contacts should we approach?
- Scope
- Research against an agreed target customer profile in one selected market. The number of companies and research depth are defined before work starts.
- Your deliverable
- A prioritised working list with selection reasons, professional contacts, publicly available contact channels and sources. A researched contact does not establish buying intent.
- What we need
- Your offer, target market, desired contact type and existing selection criteria.
International Website Review
Is our website suitable for the target market?
- Scope
- Review of selected key pages for one target market: structure, search terms, local content, language links and enquiry routes.
- Your deliverable
- A prioritised action plan tied to specific pages. Implementation of the recommended changes can be agreed separately afterwards.
- What we need
- Your website, target market, intended language and the products or services in focus.
The initial conversation is free and non-binding. You then receive an individual proposal with a clearly defined scope and deliverables. The review or research is commissioned separately after that.
01Market
02Companies
03Decision-makers
04Visibility
05Content
06Meetings
07Contacts
You do not need to do everything at once. We start where the biggest obstacle is today: market priorities, visibility, content, AI presence or the preparation of concrete international business meetings.
Understand the market, reach customers and build visibility
International B2B Market Strategy
Which markets and companies are actually relevant? Who decides on new suppliers and what does sales need to know before outreach begins?
International B2B Market Strategy →International B2B Connections
Identify relevant target companies and decision-makers, qualify opportunities and open conversations in international markets.
B2B Lead GenerationInternational B2B SEO
What do potential customers search for in your target markets? We structure pages and content so those customers can find the right product, application and service pages.
International B2B SEO →B2B Content & Thought Leadership
We develop service pages, specialist articles, case studies and other content that answers questions from technical teams, procurement and management and supports supplier evaluation.
B2B Content & Thought Leadership →AI Visibility for B2B
We assess whether ChatGPT, Copilot, Perplexity and other AI systems mention your company for relevant questions, which competitors appear and which sources shape the answers.
AI Visibility for B2B →Prepare international business meetings and materials
When market and sales work turns into real conversations, the team, language and documents need to fit the target market and situation.
Delegation Preparation
Prepare teams linguistically, interculturally and commercially for delegations, trade fairs, customer visits and negotiations.
Delegation Preparation →B2B Document Localization
Adapt presentations, product materials, offers and other business documents to the language, terminology and expectations of the target market.
B2B Document Localization →
For companies with complex B2B products and services
The work is particularly useful when products or services are technical, investment-intensive or difficult to explain internationally. In these situations, more traffic alone is rarely enough. Potential customers need to understand why the offer matters, what proof exists and who inside the organisation is involved in the decision.
Not every project needs every service
A project can begin with one clear task. A company evaluating a new market may start with market strategy. A company that knows the market but lacks visibility may begin with SEO. If buyers find the company but are not convinced, better content and proof are often the priority. For concrete trips and meetings, delegation preparation and document localisation move to the front.
The services can be combined, but they do not have to be purchased as one complete package.
What you should have in hand at the end
Depending on the project, the result is not an abstract marketing analysis but practical working material: prioritised markets, target companies and decision-maker roles, a clear page or content plan, findings on visibility in search and AI systems, prepared meeting materials or localised documents.
The results are documented so marketing, sales and management can continue working with them.
Project scope and collaboration
The scope depends on your starting point. A focused review can be small. Several countries, languages or product areas can lead to a larger project. After an initial conversation, you receive a clearly defined scope and proposal.
Frequently asked questions
When is VolzMarketing the right partner?
When a B2B company wants to approach international markets more systematically and needs to connect market, buyers, visibility, content or concrete business meetings.
Does every project have to start with market strategy?
No. If the market and buyers are already clear, the work can begin directly with SEO, content, AI visibility, delegation preparation or document localisation.
Which international markets can we assess together?
We start with your product and chosen target market. We assess whether relevant buyers can be identified, which sources and contact channels are available and how much work is needed, then agree the project scope.
Do you only work with marketing teams?
No. Many projects also involve sales, export, management, product teams or technical staff.
How does a project begin?
With a concrete question. You tell us the target market, offer and current problem. We then define which service makes sense and how much work is actually needed.
Want to approach an international B2B market more systematically?
Tell us briefly which market, offer and current business task you are dealing with. We will tell you where a useful starting point lies.