Starter engagement · International B2B

B2B Target Account Research

Which companies and contacts should we approach?

Research against an agreed target customer profile in one selected market. The number of companies and research depth are defined before work starts.

The first conversation is free and non-binding. Delivery is commissioned separately after an individual proposal.

The engagement at a glance

Who is it for?

Sales and export teams needing relevant companies and professional contacts for a specific offer in one selected market.

Your deliverable

A prioritised working list with selection reasons, professional contacts, publicly available contact channels and sources. A researched contact does not establish buying intent.

When this starting point fits

Your sales team needs a reasoned shortlist rather than a general company list. We start with the target account profile and document why each company fits, which roles matter and what still needs checking before outreach.

What you receive

Account selection

Prioritised companies with selection reasons against the agreed profile.

Contacts and roles

Researched professional contacts and their identifiable business functions.

Contact routes and sources

Publicly available contact channels and traceable source references.

Open points

Unresolved information and appropriate next steps before outreach.

How the engagement works

  1. Agree the account profile and research depth
  2. Check companies, roles and sources
  3. Prioritise and hand over findings

Information we need to start

Your offer, target market, desired contact type and existing selection criteria.

  • Website
  • Country of origin
  • Target market
  • Products or services
  • Business question

What is agreed separately

Company numbers, research depth and the delivery format are agreed before work starts. Outreach, qualification through conversations and introductions are separate services. A researched contact is not evidence of buying intent or a promised response.

Questions about the engagement

How many companies are researched?

Numbers, selection criteria and research depth are defined before commissioning. There is no fixed quantity independent of industry, market and research requirements.

Does VolzMarketing also carry out outreach?

This can be agreed as a separate work package. The starter engagement initially provides the documented research basis for your sales team.

Is delivery free of charge?

The first conversation to define the task is free and non-binding. You then commission the review or research on the basis of an individual proposal.

Discuss your specific task

Your offer, target market, desired contact type and existing selection criteria.