International B2B Market Strategy

International B2B marketing for visibility and customer acquisition

We analyze where new business opportunities emerge, which companies and decision-makers matter, and how B2B providers become visible in their target markets. We combine market and buyer research with international SEO, AI visibility, specialist communication and targeted business development support.

The first exchange is free of charge and non-binding. We clarify your task and arrange a short video call if useful, then define the appropriate project scope.

B2B strategy meeting
DE · EN · ES · PT
Market → Buyer → Touchpoints → LeadMarket → Buyer → Buying Pattern → Intent → Content → Touchpoints → Lead

Connecting market research, SEO and business development

Search queries and website data show how people look for an offer. They do not always explain why demand is emerging in a target market. Depending on the engagement, we therefore also examine economic developments, investment activity, competitors and the purchasing behavior of relevant B2B customers.

Which companies are investing? Who influences purchasing decisions? What information do prospective buyers need before making contact? These findings help us prioritize international SEO, AI visibility, specialist content and, where agreed, sales activities. This applies to established international markets as well as new target markets.

Related services

Market analysis backed by original research

Through Econosur, we run an independent research platform covering companies, investments and economic developments in South America. This research complements VolzMarketing’s international B2B consulting.

Research example: Vaca Muerta – 24 companies, six routes to market

An independent analysis compares 24 European industrial companies operating in the context of Argentina’s Vaca Muerta development. It identifies six recurring routes to projects and customers, and examines the roles that influence technical specifications, purchasing and local execution. The findings illustrate what needs to be established before selecting target companies, specialist content and sales activities.

Independent research, not a client engagement.

Vaca Muerta market-access analysis → · Econosur: South America market research →

Ongoing international B2B support

Alongside focused reviews and individual projects, we provide ongoing support for international B2B visibility and customer acquisition. Monthly work is agreed around the markets, languages and measures you actually need.

Visibility & content

Review international search demand, improve existing pages and plan or produce specialist content based on buyers’ questions.

Target accounts & sales

Research relevant companies and buying roles, qualify target lists and, where agreed, prepare or carry out contact activities.

Measurement & improvement

Review search performance, relevant AI mentions and incoming B2B inquiries, and document priorities and next steps.

Not every activity is included by default. Your monthly proposal specifies tasks, responsibilities and deliverables. Leads, meetings and sales cannot be guaranteed.

Discuss ongoing support
International B2B business development

From your target market to suitable B2B customers

Looking for customers or distributors abroad? Our three-month program connects market and buyer research with sales arguments and practical contact preparation. We agree the product group, target market and expected outputs before starting.

One product group, one target market and an agreed scope.

Explore the program →

Three focused ways to get started

Start with a focused review for an existing or new international market. We agree the question, scope and deliverables before you commission the work.

International Market Review

Which target market fits our offer?

Scope
An initial assessment of one selected target market: relevant customer segments, buying roles and possible routes to market.
Your deliverable
A documented assessment with priorities, open questions and next steps for approaching the market.
What we need
Your product or service, the intended target market and the decision you want to prepare.
Request a market reviewExplore this engagement →

B2B Target Account Research

Which companies and contacts should we approach?

Scope
Research against an agreed target customer profile in one selected market. The number of companies and research depth are defined before work starts.
Your deliverable
A prioritized working list with selection reasons, professional contacts, publicly available contact channels and sources. A researched contact does not establish buying intent.
What we need
Your offer, target market, desired contact type and existing selection criteria.
Request target account researchExplore this engagement →

International Website Review

Is our website suitable for the target market?

Scope
Review of selected key pages for one target market: structure, search terms, local content, language links and inquiry routes.
Your deliverable
A prioritized action plan tied to specific pages. Implementation of the recommended changes can be agreed separately afterwards.
What we need
Your website, target market, intended language and the products or services in focus.
Request a website reviewExplore this engagement →

The initial conversation is free and non-binding. You then receive an individual proposal with a clearly defined scope and deliverables. The review or research is commissioned separately after that.

Three international B2B projects

Concrete tasks, contributions and outcomes. The full case studies explain the scope of each project.

d-log

Task
Prepare a website for the Chinese market.
Contribution
Structure 44 pages of source material and map the language versions.
Outcome
An English and Mandarin website structure for an international relaunch.
View project →

MAGPLAN

Task
Keep software and website content consistent across languages.
Contribution
Organize software fields, categories and website copy together.
Outcome
Eight documented language versions within a reusable structure.
View project →

greenius

Task
Explain technical products to international buyers.
Contribution
Align product communication with English-language website content.
Outcome
Consistent international communication across recurring projects.
View project →

Customer feedback from a greenius project · original German wording

„Sie haben mal wieder einen Super Job gemacht.“
Arne Bartels · greenius GmbH & Co. KG · View project →

Services matched to your task

From market strategy and target account research to SEO, content, AI visibility and preparation for documents and business meetings.

How we work

We assess markets and buyers before prioritizing pages, content or contact research. PUMA connects technical access, search behavior, sources and visibility.

Work internationally. Make sense in the target market.

Your country of origin and target market shape the task, not the language you use to contact us. A Canadian company can, for example, inquire about support for Europe. We assess scope and feasibility in the initial conversation.

Marcus A. Volz

Marcus A. Volz

Market Analyst / International B2B Consultant

Based in Argentina since 2006 · around 20 years of South America/Mercosur experience · German, English, Spanish · research published on Econosur.

Profile and expertise →

International target customers

We work with B2B businesses offering complex products and services, including industry, engineering, software and specialist B2B services. What matters is your offer and your international customer base.

Particular depth in South America

Econosur is our own research platform for companies, projects and market structures in South America. It complements our international consulting.

Capabilities for your international sales

Market research, buyer assessment, digital visibility and agreed contact work are combined for each engagement. Responsibilities, approvals and next steps are clearly defined.

How the engagement starts

A focused starting point with an agreed scope.

1. Initial conversation

Share your website and the issue you want to solve. Existing overseas markets or a possible new target market can be discussed afterwards. The first conversation is free and without obligation.

2. Individual proposal

We define the task. You receive a proposal with a clear scope and deliverables.

3. Commissioning and delivery

Once commissioned, we work on the agreed engagement. You receive documented deliverables and next steps.

Which task would you like to clarify first?

Choose a starter engagement or tell us about your international B2B question.