Who is it for?
B2B companies assessing one selected target market before committing to larger sales or marketing activities.
Starter engagement · International B2B
International Market Review
Which target market fits our offer?
An initial assessment of one selected target market: relevant customer segments, buying roles and possible routes to market.
The first conversation is free and non-binding. Delivery is commissioned separately after an individual proposal.
The engagement at a glance
Your deliverable
A documented assessment with priorities, open questions and next steps for approaching the market.
When this starting point fits
You have a market in mind but need to understand which customer segments, buying roles and routes to market matter for your offer. The review provides an initial basis for deciding what to investigate or prepare next.
What you receive
Market assessment
Relevant segments and potential customer roles for your offer.
Routes to market
Possible routes through direct customers, partners or other market structures.
Sources and open questions
Traceable evidence, working hypotheses and points requiring further investigation.
Priorities
Documented next steps for deeper research or market development.
How the engagement works
- Define the target market and question
- Research segments and routes to market
- Document the assessment and priorities
Information we need to start
Your product or service, the intended target market and the decision you want to prepare.
- Website
- Country of origin
- Target market
- Products or services
- Business question
What is agreed separately
Multi-country comparisons, comprehensive market studies, full account lists and direct outreach are additional work packages. The review covers one selected market; further decisions may require additional research.
Questions about the engagement
Does the review compare several countries?
The starter engagement covers one selected target market. If you need to choose between countries, we first agree the appropriate comparison scope.
Do we receive a list of target companies?
The review assesses segments, buying roles and routes to market. A researched company and contact list is part of a separately agreed target account research engagement.
Is delivery free of charge?
The first conversation to define the task is free and non-binding. You then commission the review or research on the basis of an individual proposal.
Discuss your specific task
Your product or service, the intended target market and the decision you want to prepare.