VolzMarketing

MAGPLAN: Multilingual B2B software and web structure

For MAGPLAN, multilingual content was organised as a system: product interface elements, categories and web content were maintained within one consistent structure.

CLIENT CASE · B2B SOFTWARE / MAINTENANCE
8documented language versions
3structured content layers
ongoingrecurring updates
B2Bmaintenance software
The challenge was not individual pieces of copy, but keeping the software interface, categories and web communication consistent across many language versions.

Starting point

MAGPLAN is B2B software for maintenance and information processes. International use requires more than marketing pages: fields, categories, operating logic and recurring product updates have to remain aligned across languages.

The structure behind the project

Content was separated by function: product-interface elements, categories and web communication. This made it possible to maintain changes systematically across multiple language versions.

8 documented language versionsincluding Spanish, French, Dutch/Flemish, Slovak, Polish, Chinese, Hungarian and Romanian
3 layerssoftware fields, categories and web copy
recurringupdates instead of a one-off project

Implementation

  • Separation of UI/data fields, categories and web communication
  • Terminology consistency across recurring updates
  • Maintenance of multiple language packages within the same product logic
  • Revision of existing language versions rather than simple one-time creation

Outcome

The work created a reusable workflow across product and website. Project records document work in eight language versions; structured product and web-content packages are documented for Polish and French.

What the case shows for international B2B software

Consistency is central to software credibility and usability. Product interface, terminology, website and updates need to reflect the same market and product logic. At that point internationalisation becomes an operating system rather than a collection of isolated files.

Marcus A. Volz — International B2B ConsultantProject evidence from international client work
MAV

Company

Maintenance and information management software.

MAGPLAN / Softfolio.hekatec
Official company website

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