Market Interpretation & Entity Intelligence – Analysis & Strategy
I analyze how people and AI systems interpret your target market: Which terms dominate, how competitors are positioned, which entities are relevant – and where you should strategically position yourself.
Request Market AnalysisFor companies that want to understand how their market really works – in the perception of people and machines.
Why Market Interpretation Is Critical
Markets don't function according to objective rules – they function according to perception. People search with specific terms, interpret brands in specific ways, and categorize competitors into mental categories.
AI systems do the same. ChatGPT, Perplexity, and Gemini analyze markets, interpret entities, and create competitive landscapes – based on what they find on the web.
The problem: Many companies don't understand how their market is really perceived. They optimize for keywords nobody uses. They position themselves against competitors that aren't relevant in perception. They ignore entities that dominate the market.
I analyze market interpretation from three perspectives: How do people think about your market? How does AI interpret the competition? What entity landscape exists – and where should you position yourself?
The Three Levels of Market Interpretation
I analyze your target market from three complementary perspectives – so you understand how it really works.
1. Human Market Perception
- Which terms do people actually use?
- How is the market mentally categorized?
- Which competitors are perceived as relevant?
- Cultural meaning spaces per region
- Search behavior and intent patterns
2. AI Interpretation of the Market
- How does ChatGPT/Perplexity/Gemini categorize the market?
- Which competitors does AI recommend?
- How is your brand interpreted in context?
- Which entities dominate AI perception?
- Where are you positioned in the AI competitive landscape?
3. Entity Landscape & Strategic Positioning
- Which entities are market-relevant?
- How are entities connected to each other?
- Where are entity gaps in the market?
- Which entities should you serve?
- Strategic positioning in the entity graph
My Analysis Approach
I combine demand analysis, competitive research, AI testing, and entity mapping for a complete market picture.
Demand & Search Analysis
I analyze what people actually search for, which terms they use, and what intents lie behind them – per region and language.
Competitive Perception
I identify which competitors are relevant in perception – not by revenue, but by actual market presence.
AI System Testing
I systematically test how ChatGPT, Perplexity, and Gemini interpret your market and which brands they recommend.
Entity Mapping
I map the entity landscape: Which entities are relevant, how are they connected, where are strategic gaps?
Cultural Meaning Analysis
I analyze how terms are understood in different markets and where cultural differences exist.
Competitive Intelligence
I evaluate how competitors are positioned, which content strategies they pursue, and where differentiation potential lies.
When Is Market Interpretation Critical?
This analysis is particularly valuable in situations where you need to understand how your market really works.
Market Entry Into New Regions
You want to expand into a new market and need to understand how that market thinks and which competitors are relevant.
Weak Visibility Despite Investment
You invest in content and SEO, but rankings remain weak – because you're optimizing for the wrong terms.
AI Recommends Competitors, Not You
ChatGPT and Perplexity mention your competition, but not your brand – even though you're market-leading.
Repositioning or Rebrand
You're planning strategic realignment and need to understand how the market currently perceives you.
Entering New Product Category
You're launching a new product and need to understand in which entity context you should position yourself.
Developing International Content Strategy
You want to scale content globally, but each market thinks differently – you need cultural market knowledge.
What You Gain Through Market Interpretation
Concrete benefits through deep market understanding on human and machine levels.
Understand How Your Market Really Thinks
No more assumptions – you know which terms people use and how they perceive competitors.
Position Yourself Strategically in the Entity Graph
You recognize which entities are relevant and where strategic gaps exist.
Become Visible in AI Systems
You understand how AI interprets your market and can optimize strategically.
Avoid Expensive Misinvestments
You optimize for the right terms and topics – not for irrelevant keywords.
Differentiate From Competition
You recognize where competitors are positioned and where differentiation potential lies.
Cultural Precision in Every Market
You understand cultural differences and can adapt messaging per market.
Ready for Deep Market Understanding?
I analyze your target market from all perspectives.
Send me your target market and main questions. You'll receive a structured market analysis.
Human Perception
How do people really think and search?
AI Interpretation
How does AI categorize your market and competition?
Entity Landscape
Which entities are relevant and where should you position yourself?
Structured analysis within 5–7 days.
No sales calls.
VolzMarketing – Market Interpretation & Entity Intelligence for International Markets