Marcus A. Volz
Market Entry & Go-to-Market Advisor. Independent since 2004, focused on market intelligence for pre-investment decisions, international market logic, and search-based demand analysis.
Get in touchWhat I Do
I advise companies on strategic market entry and expansion decisions before investment and execution. My focus: Does this market actually make sense for your business model?
Go-to-market from a decision and feasibility perspective, not execution.
With over 20 years of international experience across 15+ countries — from Germany, Spain, France, and the UK to Argentina, Brazil, Chile, Mexico, and the US — I understand how markets operate structurally, where cultural barriers exist, and how search behavior differs across regions.
My approach combines data from search tools with cultural market interpretation and structural analysis. The outcome: Not tool reports, but strategic clarity for Go/No-Go decisions.
Important: I don't support operational execution before the strategic decision is solid.
Core Expertise
Market Intelligence for Go/No-Go
Structural market evaluation: How does a market actually work? Where's demand, where are barriers?
International Market Logic
Cultural fit, regional dynamics, payment reality — especially Europe-LATAM-North America bridges.
Search-Based Demand Analysis
Search behavior, demand patterns, AI interpretation — as tools for strategic decisions, not optimization.
Semantic Market Structure
How do markets think and speak? Entity positioning, AI visibility, knowledge graph mapping.
Competitive Logic
Who dominates and why? Where are structural advantages? Where are realistic entry points?
Pre-Investment Decisions
Market prioritization, opportunity-risk assessment, strategic recommendations before budget approval.
Background
Experience that shaped my international perspective.
VolzMarketing – Independent Advisory
Founded and continuously built as independent advisor for international digital markets. Focus on strategic market evaluation and market entry decisions.
Europe, North America, Latin America
Operational work across DACH, France, Spain, UK, USA, Canada, and extensively in Argentina, Brazil, Chile, Mexico, Colombia. Deep understanding of structural market differences and cultural nuances.
eLengua & MundoDele
eLengua: Translation bureau and semantic SEO agency. MundoDele: Spanish learning and travel content. Both projects expand my practical understanding of content architecture and international markets.
Universidad Nacional de Tucumán, Argentina
Economics with focus on international markets and trade logic.
More Information
Let's Talk
If you're facing strategic market or market entry decisions and need solid evaluation before investment, I'd be glad to hear from you.
Get in touchMarcus A. Volz – Strategic market and market entry decisions before investment.